is one of the online printers that print postcards, flyers and other pieces you get to mail directly to your customers. Luckily for businesses, there are a lot of commercial printers online today who can make this not only possible but also very convenient. That loyalty can translate to tremendous business over the long term business relationship. That personal greeting card or thank you card has a much higher probability of being kept and remembered than a two line email. Those ten minutes could expand into thousands of dollars of extra business. How dramatically would your business increase if you selected 5 customers every week and sent a personalized note of appreciation to each one? Writing one or two lines in each card could take you ten minutes. What if they opened the mail to discover a personalized greeting card, postcard, or letter from you? A handwritten note, card, postcard or letter is more personal than email.ĭo you still look forward to the daily arrival of the mail? So do your customers. How can business reconnect with the customer and re-establish the personal relationship? Snail-mail.
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Has business forgotten that customers are people? It is a known fact that people do more business with people they know, like and trust. We hurry and scurry through our days dashing off a fast email. In an impersonal arms-length electronic world, business has lost some of its personal touch. In fact, snail-mail may be even more effective because it is now unique.
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Do you see the post office going out of business in your lifetime? Neither do I.